Petite Patisserie Rebrand

Petite Patisserie brand redesign

Petite Patisserie is a home bakery best known for its bite-sized macarons of various flavors, ranging from classic
to experimental. Its brand identity, designed and implemented in 2010, was inspired by the macaron’s French origins, as well as the handmade nature and size of the macarons.
 
The client wanted a redesign to reflect Petite Patisserie's growth from youthful and quirky to sophisticated and feminine. The design was inspired by old French signage and ornamentation.
Alternate logos
Business cards
Macaron box packaging
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