7 Castles, Inc. is a decades-old exporter of Philippine silver. I was asked to refine their existing logo to help provide them with a professional and polished image,

as befits their main product.

The logo is a simple wordmark that employs a classic sans serif typeface that projects directness and sincerity, in a gray color that not just represents silver products, but also to project stability.

I also had to design a promotional kit which they would hand out at a conference in Hong Kong. The kit contains loose pages describing the company and their brands: Michelis, a retail store selling high quality silver jewelry; Miché, a silver jewelry line for men; and Yzabelle, an affordable silver jewelry line.