ARASITALIA is a Filipino fashion brand selling non-designer but well-crafted and reasonably priced leather goods and handbags made in Italy.

I was asked to design a logo that would promote ARASITALIA as the best source of leather goods for women who are not brand-conscious, but appreciate style, quality, and traditional craftsmanship.

The wordmark uses a vintage-inspired typeface that brings to mind the elegance of old-world Europe. For the icon, I used the letter A of the wordmark and placed it inside an ornamental frame.

The logo is in black, rather than assigned any specific color, to allow for flexible implementation on all kids of applications whether in 2- or 3-D form.