Annelyn Borromeo

Celadon

Identity Design

Restaurant Signage

Promotional flyer/takeout menu (back of flyer contains takeout menu; not shown)

Embroidered chef's uniform (concept)

Paper placemat (concept)

Celadon was a Thai restaurant located in Rockwell Powerplant Mall in Makati City, Philippines.


While the mall is known to cater to an upper-class market, the ambiance at Celadon was relaxed, casual, and inviting, as opposed to stuffy or overly formal. Celadon’s objective therefore was to entice men and women at managerial or executive level,

as well as expatriates, to enjoy authentic Thai cuisine in a quiet but informal setting.


I designed the logo for the restaurant, which had numerous applications, including signage and uniforms.


The icon is based on Lai thai or lai kranok which are decorative patterns comprised of distinctive motifs used in Thai traditional art. These patterns are unique to Thai art and culture, and are often seen in various media and art forms such as painting, architecture, pottery, and textiles. A clean sans serif typeface provides a modern contrast to the traditional pattern.