KidsLIFE Foundation is a non-profit organization that employs the Waldorf educational philosophy in daycare centers accredited by the Department of Social Welfare and Development (DSWD) in Cebu City. Waldorf education emphasizes creative play as a method of education instead of the standard approach currently used in schools.
I was asked to redesign their existing logo because they need more teachers, volunteers, investors, and donors to see them as a foundation that is capable and deeply committed to their mission of empowering young (and often disadvantaged) children.
I chose a star icon symbolizing the foundation’s aim to be a source of growth and care for the children and communities they serve. I added a smile to reflect the enthusiasm and warmth of the organization, but without leaning too hard on childish themes. I also used a bright color palette and a youthful typeface for the KidsLIFE wordmark. A sans serif font as the secondary typeface helps to keep the logo grounded.
Business cards, printed so that one side bears the KidsLIFE primary logo, and the other, contact information
Brochure for parents, donors, and volunteers