I was approached to design the identity and packaging for Petite Patisserie, a home bakery specializing in bite-sized pastries and other desserts made with high quality ingredients.
Because the products are homemade, I felt that incorporating hand-drawn illustrations and lettering would be appropriate for the logo and packaging. The tiny cupcake on a spoon and warm, feminine color palette evokes the delightfully playful nature of both the patisserie and its chef.
All illustrations by: Mahala Urra
Primary Logo
Alternate logo
Macaron box packaging