SBJA Crown Global Trading Corporation was the exclusive distributor of AZChia Whole Black Chia Seeds and ChiaBia Milled Black Chia Seeds. Their purpose was to educate and promote the benefits of their main product: chia seeds, which were distributed under the trade name AZChia-ChiaBia Pilipinas.

I was asked to design their corporate identity, which was applied to their product packaging and promotional materials.

SBJA is made up of the first name initials of the co-owners of the company, who are siblings. I used leaves to symbolize them, which create a white space in the shape of a diamond in the center. The diamond is associated with endurance, value, and clarity—features appropriate for a new company, its goals and products, which encourage people to live more healthfully and sustainably. A slab serif typeface makes the logo look less stiff or intimidating in a corporate setting.