The current version of the St. Michael's Play Garden primary logo.
The tagline initially described St. Michael's as offering “Steiner Waldorf Education in Cebu”, which was updated when the preschool received their accreditation two years later.
Alternate Logos
Promotional Brochure
This mockup shows how the brochure is folded—a folded flap at the bottom
is used to hold business cards and/or additional printed information.
Promotional Brochure (outside spread)
Promotional Brochure (inside spread)
Kids' t-shirt design (mockup)
Open House stand banner
I was asked to design the logo and promotional materials for St. Michael’s Play Garden, a preschool in Cebu City. It aims to provide child-centered, developmentally-appropriate, healing education in line with the Waldorf educational philosophy. The play garden is a home-like environment that enables children to play outdoors and learn how to care for nature through gardening activities. They also offer Play “CAMPS” (Crafts, Arts, Music, Play, Stories), a series
of workshops designed to let children have fun while learning.
The logo features a leaf shaped like a flame. The leaf represents nature, which provides inspiration and stimulates creativity. Fire provides enlightenment, warmth, and guidance. The flame can also be seen as a visual metaphor for a vulnerable child which the school aims to nurture and protect. A slab serif typeface expresses trustworthiness and reliability.