Tough Cookie Design, Inc. is a 31-year-old print and design service provider. Majority of their account base is corporate. As a family business, however, Tough Cookie’s approach toward their work and clients is professional yet accessible.
Tough Cookie needed an identity that would continue to establish them as an accessible and trustworthy service provider that existing and new clients can rely on; one that endures various challenges, and evolves alongside new trends and technologies in the print business.
(Note: this was one of several concepts presented to the client; as such this project is not yet completed as of this writing)