Petite Patisserie is a home bakery best known for its bite-sized macarons of various flavors, ranging from classic to experimental. Its brand identity, designed and implemented in 2010, was inspired by the macaron’s French origins, as well as the handmade nature and extra-small size of the macarons.​​​​​​​

I was tasked to redesign the logo and packaging to reflect its growth from youthful and quirky, to sophisticated yet feminine. The logo redesign would appeal to Petite Patisserie’s market: existing and new customers in their late to mid-30s or above,

who have an eye for beautiful things and love giving food gifts to their friends and loved ones.

The new design was inspired by old French signage and ornamentation, highlighting Petite Patisserie's elegant, vintage-inspired yet modern French style.