Annelyn Borromeo

Yzabelle

Identity and Packaging Design

Packaging (box and shopping bag)

Shopping bag (closeup)

Logo and packaging design for Yzabelle, a silver jewelry brand catering to customers wishing to purchase affordable silver jewelry that is also designed and made in the Philippines. The brand name, along with the client’s heritage, evokes an old world European feel, which is reflected in the lace motifs used in the packaging. A bold red color and art deco-inspired typeface gives the brand a modern look and feel.